Deploy effective behavioural change techniques
The Cochrane Effective Practice & Organisation of Care (EPOC) review group has evaluated a range of interventions for their effectiveness at influencing professional behaviours. The authors have collated the following summary table 7 from reviews by the EPOC group.
Table 7: Cochrane reviews of the effectiveness of behavioural change strategies
Strategy |
No. of studies |
Effectiveness |
Reference |
Audit and feedback |
140 – 49 at low risk of bias |
For low bias studies, 4% absolute improvement in practice. Feedback was more effective when baseline performance was low, the source is supervisor or colleague, provided more than once in both verbal and written formats & includes explicit targets and an action plan |
Ivers N et al, 2012. Cochrane Library. |
Continuing education meetings |
215 studies |
7% more likely to comply, with a 44% relative improvement in practice |
Forsetlund L, et al, 2021. Cochrane library |
Educational outreach visits |
69 studies |
6% (IQR 3% - 9%) more likely to comply with a 21% relative improvement |
O’Brien M et al, 2007. Cochrane Library |
Use of opinion leaders |
24 |
9% absolute increase in adherence to evidence-based practice over median 12 month period |
Flodgren G ert al, 2019. Cochrane library |
Patient education & information leaflets |
25 |
Patient education led to an 11% absolute (31% relative) increase in adherence of health care providers with intended behaviour |
Fønhus MS, et al 2018. Cochrane Library |
Interventions to promote adoption of ICTs |
10 studies |
4 out of 10 studies showed small to moderate effects |
Gagnon M-P et al. 2009. Cochrane Library |
On-screen point of care reminders |
28 studies |
4% (IQR 4%-19%) absolute improvement in practice |
Shojania KG, et al 2009. Cochrane Library |